Texas healthy food chain to open 5 local stores, massive kitchen
August 18, 2015
A new competitor is hitting Philadelphia’s healthy-eating market later this year, making Pennsylvania only the third state it’s expanded into. Austin, Texas-based Snap Kitchen will be opening a handful of stores in the Philadelphia region by the end of the year, with the hope of opening more in the future.
“Our hope, within the first 90 to 120 days, is to have four to five stores ready to open,” co-founder Martin Berson said.
Leases have been signed on several Philadelphia properties, including Rittenhouse Square, Jefferson Hospital, Old City and The Granary apartment complex in Fairmount, as well as a Malvern location.
Stores average between 1,000 to 1,500 square feet, and up to 150 jobs are generated per market, Berson said.
The startup company is also in the midst of building out a massive 8,500-square-foot central kitchen in the MaKen Studios South at 3401 I St. in Kensington, where all of its food will be cooked.
The company, founded in 2010, isn’t a traditional restaurant, according to Berson, who said the startup is more of a combination of a high-end grocery store, restaurant, and convenience and retail stores.
Snap Kitchen sells pre-packaged meals designed for a number of dietary preferences, including vegan, gluten-free, paleo and vegetarian.
Its products include ready-to-go prepared foods, desserts, cold-pressed juices and cold-brewed coffee. Pre-orders are also available. In the Pennsylvania market, Wegman’s would be among its strongest competitor, along with the “prepared food section of your ‘better grocery stores,'” Berson said.
“Where we deviate is portion control, higher-quality ingredients across the board, and clear and transparent nutritionals,” Berson said. “This is all we do. We’re able to focus and be crystal clear on our mission and goal and go out and get it.”
Expanding to Philadelphia is ideal due to the city’s demographic that’s passionate about food, looking for an “ultra-convenient” outlet for shopping and its focus on wellness, Berson said.
The company earlier this month announced it raised $22 million from two investors, according to a filing with the Securities and Exchange Commission.
The company broke outside of the Texas market for the first time this year, opening four locations in Chicago.
The company operates 30 stores across Austin, Dallas and Houston in Texas and Chicago.