SHIFT Capital, part of DevelopROC, Joins With Its Development Partners To Reveal The Vision and HEART for the Bull’s Head Revitalization Project in Rochester NY

SHIFT Capital Bull's Head Rochester NY redevelopment workforce
For a few years, SHIFT has been working with development partners in Upstate NY. We’ve showcased our momentum in Ithaca on our SouthWorks project. Now we’re passing along an update on the 12-acre Bull’s Head Revitalization Project in Rochester NY that we are partnering on with community-driven developers to revitalize the area and enhance the overall quality of life for residents and businesses.

SHIFT is part of DevelopROC, an experienced team of national developers led by the Dawson Co., and partnered with Rochester-based US Ceiling Corp led by Bull’s Head native Melissa James-Geska and The Oughtness Group led by John Majors, another Bull’s Head native.

The revitalization plan is driven by the City of Rochester’s strong commitment to the Bull’s Head community that has experienced significant disinvestment over several decades.

SHIFT Capital Bull's Head Rochester NY redevelopment workforce
Bull's Head Revitalization Site Map

The development team met with community members to reveal and get feedback on the plan that is expected to mix commercial and retail spaces, affordable and market-rate housing, and community gathering places to create a vibrant neighborhood located at the intersection of West Main, Brown and Genesee streets, and Chili and West avenues. The plan also includes the creation of a mixed-use construction accelerator that would provide for economic development, commercial corridor development, workforce development and a critical demand for workforce housing in the neighborhood.

Development and construction company US Ceiling Corp and construction company Livingston Associates, two Rochester-based companies, will be anchors for the development at 160 Clifton Street. Livingston Associates will lead the construction accelerator to provide construction training, workforce development facility and community outreach.

Rendering for 160 Clifton Street

Visit for more information on the Bull’s Head Revitalization project.
Get more details on the community review meeting from The Daily Record.

Note: Plans are subject to change.

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